From solar-powered digital screens to recyclable materials and air-purifying billboards, the out-of-home industry is embracing green practices. Discover how to make your billboard campaigns sustainable.
A majority of consumers prefer companies that demonstrate environmental responsibility. Eco-friendly ads build trust and goodwill.
OOH already emits less carbon per impression than any other major media. Newer DOOH tech makes that margin even better by eliminating printing emissions.
Many cities encourage greener signage. Using energy-efficient designs can expedite approvals and permits.
Source: OAAA Sustainability Initiative
One of the simplest ways to create an eco-friendly billboard is to change the materials – moving away from PVC vinyl to sustainable alternatives. Learn more about digital vs traditional billboards to understand material differences.
Recyclable paper or fabric posters that naturally break down, drastically reducing landfill waste.
Repurposing old materials – reclaimed wood or metal for frames. Expired vinyl becomes tote bags or tarps.
Non-solvent, vegetable-based inks avoid toxic chemicals and make posters more easily recyclable.
Replacing halogen floodlights with LEDs cuts energy use by up to 80%.
Timers, dimmers, and motion sensors automatically adjust brightness based on conditions.
Billboards running entirely on solar panels and battery storage – the ultimate goal.
Coca-Cola created a living billboard in the Philippines made of plants – advertising their recycling campaign while absorbing CO₂ and releasing oxygen. The structure held dozens of Fukien tea plants, turning a billboard into a small vertical forest patch.
McDonald's transformed billboard structures into birdhouse-like habitats for wild bees, providing shelter for pollinators while still displaying ads.
Billboards designed around existing trees, with text bending around the tree's shape. All prints were on biodegradable cotton, harmonizing with the environment.
Engineers in Peru developed a billboard that filters pollutants, reportedly purifying around 100,000 cubic meters of air per day – doing the work of hundreds of trees.
Choose digital billboards or PVC-free recyclable materials
Inquire about renewable energy or green power credits
Schedule brightest content during peak renewable energy times
Partner with organizations that recycle old billboard vinyl
Highlight your green message – let people know!
EasyBillboard can help you launch eco-friendly billboard campaigns – from selecting sustainable materials to choosing energy-efficient digital networks.
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