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Intent Data Targeting: Reach Your Entire Customer Universe

Discover how GetNicheRevenue uses intent data to identify and reach high-intent buyers across every digital channel plus direct mail.

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What is Intent Data Targeting?

Intent data targeting leverages real-time signals about what users are actively searching for, combined with demographic and financial data, to identify individuals who are actively in-market for your products or services.

Through their proprietary data license, GetNicheRevenue can capture key contact information including emails, phone numbers, home addresses, and SHA codes – making these high-intent individuals reachable across virtually every marketing channel. Combine this with CTV and billboard advertising for maximum impact.

Search Intent

Track what users are actively Googling – from product research to competitor comparisons to purchase-ready queries.

Financial Qualification

Filter by credit score ranges and annual revenue to ensure you're targeting qualified prospects who can actually convert.

Data Capture

Capture contact details including email, phone, home address, and SHA codes for comprehensive omnichannel outreach.

Data Points Captured

Google Search Intent

Track what users are actively searching for

Credit Score Data

Target based on financial qualification

Annual Revenue

Reach businesses by revenue brackets

Email Addresses

Direct email outreach capability

Phone Numbers

SMS and call campaigns

Home Addresses

Direct mail targeting

What Are SHA Codes? The Key to Social & CTV Targeting

SHA (Secure Hash Algorithm) codes are encrypted identifiers created from personal data like email addresses. When an email is run through a SHA-256 algorithm, it produces a unique, irreversible hash string.

Major advertising platforms like Facebook, Instagram, LinkedIn, and CTV streaming services use SHA codes to match advertisers' customer lists with their user bases – all while maintaining privacy.

Result: You can target the exact individuals identified through intent data on social media feeds, connected TV apps, and streaming platforms – reaching them wherever they consume content.

How SHA Matching Works

1

Email address is hashed using SHA-256 algorithm

2

Hash is uploaded to ad platforms (Facebook, CTV, etc.)

3

Platform matches hashes with their user database

4

Your ads are shown to matched users across devices

Reach Your Customer Universe

With intent data and SHA codes, you can reach high-intent individuals across every digital channel plus direct mail – creating true omnichannel coverage.

Display Ads

Programmatic display across the web

CTV Streaming

Connected TV and OTT platforms

Social Media

Facebook, Instagram, LinkedIn targeting

Email Marketing

Direct inbox delivery

SMS Campaigns

Text message marketing

Direct Mail

Physical mail to home addresses

Why Intent Data Targeting Works

Precision Targeting

Target only users actively searching for your product or service – no wasted impressions on uninterested audiences.

Real-Time Signals

Capture intent signals as they happen, reaching prospects at the peak of their buying journey.

Complete Customer Universe

Identify and reach virtually your entire target market across all touchpoints and devices.

Qualified Leads

Filter by credit score and revenue to ensure you're only targeting prospects who can convert.

Ready to Reach Your Customer Universe?

Partner with GetNicheRevenue to leverage intent data targeting and reach high-intent buyers across every channel.