Political Billboard Advertising
Win elections with strategic billboard campaigns in Pennsylvania's key swing state markets. Rapid deployment, voter targeting expertise, and proven results for political campaigns.
Pennsylvania's 19 electoral votes make it one of the most critical swing states. Winning PA often determines presidential elections.
Urban Philadelphia, suburban swing counties, and rural Pennsylvania require targeted messaging strategies for each demographic.
Harrisburg (state capital), Philadelphia (urban), Pittsburgh (working class), and swing counties (Bucks, Chester, Delaware) are key battlegrounds.
56% of Pennsylvania voters trust OOH political ads as truthful, higher than digital or TV advertising trust rates.
| Market | Monthly Cost | Best For |
|---|---|---|
| Harrisburg (State Capital) | $2,000 - $3,500 | Statewide races, legislative campaigns |
| Philadelphia Metro | $3,000 - $5,000 | Presidential, Senate, urban turnout |
| Pittsburgh Metro | $2,500 - $4,000 | Working class messaging, union support |
| Swing Counties (Bucks, Chester) | $2,000 - $3,000 | Suburban voters, swing districts |
| Rural PA Markets | $1,500 - $2,500 | Local races, rural turnout |
State Senate candidate deployed 15 digital billboards around Capitol Complex and I-83 corridor with rotating messaging on key issues.
Congressional candidate targeted swing voters in Bucks County with 20 billboards on I-95 and Route 1 corridors during final 8 weeks.
Political billboard advertising in Pennsylvania costs $1,500-$5,000/month depending on market. Harrisburg (state capital) runs $2,000-$3,500/month, Philadelphia metro $3,000-$5,000/month, and rural markets $1,500-$2,500/month.
Start political billboard campaigns 6-8 months before election day for name recognition, or 8-12 weeks before for issue-focused campaigns. Final 4 weeks are critical for GOTV (Get Out The Vote) messaging.
Best locations include Harrisburg Capitol Complex area (I-83, I-81), Philadelphia suburbs (I-95, Route 1), Pittsburgh working-class neighborhoods (I-376, I-79), and swing county commuter routes (Bucks, Chester, Delaware counties).
Political billboards must include 'Paid for by' disclaimers with committee name. Some municipalities have size restrictions. Digital billboards allow rapid message updates. No content restrictions beyond standard advertising laws.
Billboards are highly effective for political campaigns: 68% of voters see political OOH ads, 49% say OOH influenced their voting decision, 56% trust OOH political ads as truthful, and 58% are more likely to vote after seeing GOTV billboard reminders.
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6M+ metro
2.4M metro
Lehigh Valley
PA capital
NEPA
NYC metro
Pricing guide
Digital vs static
From $300/mo
Food & dining
Campaigns
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