Outdoor advertising is no longer one-way – it's an experience. From jaw-dropping 3D illusions to AR bus shelters, interactive OOH campaigns are capturing attention like never before.
Human brains notice novelty and motion. A 3D anamorphic billboard can literally stop people in their tracks – invaluable in advertising.
Interactive elements boost memory retention. A consumer might spend minutes engaging with an AR billboard – far longer than a static poster.
People love sharing photos of cool billboards. The famous 3D cat billboard in Tokyo went viral worldwide, garnering millions of views.
Source: Geopath Audience Measurement
Anamorphic 3D billboards are high-resolution LED screens that play specially formatted content. When viewed from a certain angle, the content appears to break out of the screen in three dimensions – no 3D glasses needed! Learn more about programmatic DOOH technology powering these displays.
Times Square, Piccadilly Circus, Shinjuku – major hubs now have dedicated 3D-enabled displays. ESPN showed NFL players jumping out of the screen; PUMA showcased soccer stars sprinting in 3D.
These illusions rely on perspective-matched rendering. Red Bull made it look like liquid was splashing out onto passersby. The wow factor leads many to record and share videos.
Brands report increased store traffic and online search spikes. Nike's 3D ad in Seoul reached millions online beyond the local audience, reinforcing their cutting-edge image.
Verizon's AR murals in Miami generated 657,000+ interactions and 1,000+ social posts. AR turns static posters into gateways for games, demos, or stories.
Pepsi's "Unbelievable Bus Shelter" showed AR scenarios (alien invasions, tigers) that commuters couldn't believe – one of the most shared OOH stunts ever.
Billboards displaying live tweets and user photos. Coca-Cola turned Times Square spectators into part of the ad campaign with real-time participation.
Billboards synced to real events – live accident counters for safety campaigns, McDonald's fry countdown keeping crowds watching for 10 hours.
British Airways' award-winning billboard in Piccadilly Circus used surveillance tech to detect actual BA planes flying overhead. It displayed a child pointing up at the real plane, along with the flight number and destination.
This fusion of digital content with the real sky captivated onlookers, went viral on social media, and exemplified how context-aware billboards create emotional connections.
Place installations where there's high foot traffic and dwell time – downtown plazas, transit hubs, shopping areas.
The user experience should be intuitive. Include clear instructions for AR or social interaction.
Work with experienced vendors and test under real-world conditions. Have a backup plan for live interactions.
Technology should reinforce your brand message. A car company could let people 'test drive' a virtual car on the billboard.
Tease it on social media, invite influencers. Treat it like an event to get maximum exposure.
Let EasyBillboard help you plan an interactive or 3D billboard campaign that captures attention and drives engagement.
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