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Pennsylvania Billboard Pricing Guide

How Much Does Billboard Advertising Cost in Pennsylvania?

Complete 2025 pricing guide covering all major PA markets. Pennsylvania billboard advertising costs vary significantly by location, format, and audience reach. Digital/DOOH billboards typically cost $8-25 CPM depending on the market, with no hidden fees or minimum spend requirements.

$8-25
CPM Range
$0
Setup Fees
$0
Minimums
48hr
Launch Time

Pennsylvania Billboard Cost Overview

Comprehensive pricing breakdown by city and market. All prices include creative display, real-time reporting, and campaign management. No setup fees or hidden costs.

City/MarketCPM RangeMonthly Cost RangeDaily ImpressionsBest For
Philadelphia$12-18$1,200-$3,50035,000-45,000Major metro reach
Pittsburgh$14-22$1,000-$3,00028,000-38,000Tech/healthcare targeting
Allentown$8-12$600-$1,80024,000-32,000Lehigh Valley regional
Harrisburg$12-18$800-$2,20022,000-35,000Government/political
Wilkes-Barre$8-12$500-$1,50020,000-28,000Local/regional
Scranton$9-13$550-$1,60022,000-30,000Tourism/local
Reading$8-11$450-$1,40018,000-28,000Budget-friendly
Lancaster$9-12$550-$1,70020,000-32,000Tourism focus
Erie$9-13$550-$1,60020,000-30,000Regional/seasonal

All prices include: Creative display, real-time reporting, campaign management, and 24/7 support. No setup fees or hidden costs.

What Affects Billboard Advertising Costs in Pennsylvania?

Understanding the key factors that influence billboard pricing helps you make informed decisions

Location & Market Size
  • • Philadelphia and Pittsburgh command premium prices due to population density
  • • Smaller markets like Reading and Wilkes-Barre offer 40-60% lower costs
  • • Interstate locations (I-95, I-76, I-81) cost more than local roads
  • • Downtown business districts vs. suburban locations
Traffic Volume & Demographics
  • • Locations with 40,000+ daily vehicles cost more than 20,000 daily
  • • Affluent audience demographics increase prices
  • • Commuter corridors during rush hour command premium rates
  • • Tourist areas have seasonal pricing variations
Billboard Format
  • • Digital/DOOH: $8-25 CPM, flexible scheduling, real-time updates
  • • Traditional static: $500-$5,000/month, 4-week minimum
  • • LED displays: Premium pricing but highest visibility
  • • Vinyl static: Most affordable but least flexible
Campaign Duration
  • • Longer campaigns (3+ months) often receive 10-15% discounts
  • • Short-term campaigns (1-2 weeks) available at standard rates
  • • Political campaigns: Rush pricing for urgent deployment
  • • Seasonal rates in tourist markets (Lancaster, Erie, Poconos)
Competition & Demand
  • • High-demand locations (Philadelphia I-95) book months in advance
  • • Less competitive markets offer immediate availability
  • • Election seasons increase political billboard demand and pricing
  • • Holiday shopping season (Nov-Dec) sees increased retail demand
Format Comparison
Digital/DOOH (Recommended)
$8-25 CPM, no minimums, instant updates
Traditional Static
$500-$5,000/month, 4-week minimum
LED Digital
$18-30 CPM, premium locations only

Pennsylvania Billboard Costs vs. Other States

Pennsylvania offers Northeast corridor reach at Midwest prices - the best value in the region

State/RegionAverage CPMMonthly RangePA Savings
Pennsylvania$8-18$500-$3,000Baseline
New York$20-45$2,000-$8,000Save 50-60%
New Jersey$15-35$1,500-$5,000Save 30-40%
Maryland$12-25$1,000-$4,000Save 20-30%
Ohio$7-15$450-$2,500Similar pricing
Massachusetts$18-40$1,800-$6,000Save 40-50%

Sample Pennsylvania Billboard Campaign Budgets

Real-world examples showing what you can achieve at different budget levels

Small Local Business
Wilkes-Barre Restaurant
$500/month
Location:
Route 309 near Wyoming Valley Mall
Format:
Digital billboard, rotating with other advertisers
Impressions:
28,000 daily (840,000 monthly)
CPM:
$10
Goal:
Drive local foot traffic
Expected Results:
300-500 additional customers/month based on 5% recall rate
Regional Healthcare Provider
Lehigh Valley
$2,500/month
Location:
3 digital billboards (I-78, Route 22, Hamilton Street)
Format:
Digital DOOH
Impressions:
95,000 daily (2.85M monthly)
CPM:
$11 average
Goal:
Patient acquisition
Expected Results:
150-200 appointment requests/month
Statewide Political Campaign
$15,000/month
Location:
15 billboards across Philadelphia, Pittsburgh, Harrisburg
Format:
Digital billboards in high-traffic areas
Impressions:
550,000 daily (16.5M monthly)
CPM:
$14 average
Goal:
Voter awareness and name recognition
Expected Results:
68% awareness in target districts
Multi-Market Retail Chain
$8,000/month
Location:
8 billboards across PA (Philadelphia, Pittsburgh, Allentown, Harrisburg)
Format:
Mix of digital and static
Impressions:
280,000 daily (8.4M monthly)
CPM:
$12 average
Goal:
Drive store traffic and sales
Expected Results:
5.2x ROI based on industry average

Pennsylvania Billboard Cost FAQs

Common questions about billboard advertising costs in Pennsylvania

What's the cheapest billboard advertising in Pennsylvania?

Reading and Wilkes-Barre offer the most affordable rates starting at $300-450/month for digital billboards with 18,000-22,000 daily impressions.

Do I need a minimum budget for PA billboards?

No. EasyBillboard.co has no minimum spend. You can start with a single billboard for as little as $300/month in smaller markets.

Are there hidden fees in billboard advertising?

Not with EasyBillboard.co. Our CPM pricing includes creative display, reporting, and campaign management. Traditional billboard companies may charge setup, printing, and removal fees.

How much does a Philadelphia billboard cost compared to Pittsburgh?

Philadelphia averages $12-18 CPM while Pittsburgh averages $14-22 CPM. However, Pittsburgh's downtown core can be more expensive due to limited inventory.

Can I negotiate billboard prices in Pennsylvania?

Yes. Longer commitments (3+ months) and multiple locations often qualify for 10-15% discounts. Contact us for custom pricing.

What's included in the CPM rate?

CPM includes ad display, rotation scheduling, real-time reporting, unlimited creative changes (digital), campaign management, and customer support.

Get Your Custom Pennsylvania Billboard Quote

Transparent pricing, no hidden fees, and expert guidance. Start your billboard campaign today with EasyBillboard.co.

Continue Your Journey

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Markets

Philadelphia

6M+ metro

Pittsburgh

2.4M metro

Allentown

Lehigh Valley

Harrisburg

PA capital

Wilkes-Barre

NEPA

Jersey City

NYC metro

View All Markets

Expert Guides

Cost & Pricing

Pricing guide

Types & Formats

Digital vs static

Small Business

From $300/mo

Restaurants

Food & dining

Political

Campaigns

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