Allentown Billboard Advertising
Reach the Lehigh Valley's largest market with strategic DOOH advertising on Route 22, I-78, and high-traffic corridors. One of Pennsylvania's best value markets with ~$8 CPM average.
Strategic placements across Lehigh Valley's busiest corridors
Route 22 • I-78 • PA-309
83 digital + 68 static billboards
Strategic placements on the region's highest-traffic corridors for maximum visibility
Understanding the Lehigh Valley's growth and transformation to maximize your advertising impact
Allentown has ~125,000 residents and anchors an 860,000 metro area (third-largest in PA). About 54% Latino – one of the most Hispanic large cities in the northeast, driving flourishing Hispanic businesses, media, and cultural events.
The Lehigh Valley is a major logistics hub (Amazon, FedEx). I-78/Route 22 now carries 126,000+ vehicles daily – up 54% from a decade ago. Billboard impressions on these corridors have grown substantially with e-commerce boom.
Downtown is transforming with PPL Center (8,500-seat arena), new restaurants, and nightlife. The Lehigh Valley Phantoms hockey and concerts increase foot traffic, boosting street-level advertising value near the arena and arts district.
Allentown, Bethlehem, and Easton form a tri-city area. Campaigns often treat the entire Lehigh Valley as one market. A triad approach covers east, west, and north-south arteries to reach the whole commuter-shed.
One of Pennsylvania's best-value markets with ~$8 CPM – about half of Philadelphia
| Type | Location | Price | Period | Notes |
|---|---|---|---|---|
| Digital Billboards (14' x 48') | I-78 / Route 22 | $1,200-$2,500 | 4 weeks | High traffic merge areas, 126K+ daily vehicles |
| Static Billboards | Major roadways | $1,000-$1,500 | 4 weeks | Plus vinyl production (some recycle materials) |
| Secondary Road Static | Rural/outskirt locations | $300-$600 | 4 weeks | Budget-friendly option |
| Posters/Transit Shelters | Downtown / LANTA bus stops | $300-$600 | 4 weeks | Great for hyper-local near malls, colleges |
| Programmatic Digital | Hamilton St / LV Mall | $5-$10 CPM | Flexible | Start with just $200, target weekend shoppers |
See our Complete Pricing Guide for detailed cost comparisons across all PA markets.
Local insights and strategies to make your Lehigh Valley campaigns as effective as possible
Given the 54% Hispanic population, Spanish or bilingual ads resonate deeply. Example: "¿Necesita un médico? Estamos aquí en Allentown." Use unique URLs/promo codes to track which language performs better.
Day-part your digital content: coffee ads 6-10am, family restaurant specials 4-8pm. Traffic slows to a crawl on Route 22 near MacArthur Rd at rush hour – longer billboard viewing time!
Reference IronPigs baseball, Phantoms hockey, Dorney Park, PPL Center, or the Great Allentown Fair (August). "Rooted in the Lehigh Valley – Serving Allentown since 19XX" messaging resonates.
Summer draws tourists to Dorney Park and festivals. Musikfest in Bethlehem (August) brings 1M+ visitors. Fall has the Allentown Fair. Holiday shopping at Lehigh Valley Mall. Rotate creatives easily on digital.
Focus ads near your business location. A triad approach works: one board westbound, one eastbound, one north-south (Route 309 or I-476). This triangulates the valley's travel flows for full coverage.
Use consistent slogans across billboards and local media (WAEB radio, Morning Call, WFMZ-TV). A college might say "Look for our billboards around town" on radio. Keep CTAs simple: 7 words or fewer plus phone/URL.
Beyond highways, consider MacArthur Road (Whitehall) near big box retailers, downtown 7th & Hamilton for pedestrians and event-goers. Complement broad-reach highway boards with in-town frequency.
Feature local faces or references. "Meet Dr. Hernandez, now seeing patients in Allentown." Sponsor local events and mention it: "Proud Sponsor of Allentown Youth Soccer League" builds goodwill.
Standard regulatory environment – not overly restrictive but with guidelines to follow
Billboards allowed in commercial/industrial zones and along highways, not in residential or scenic areas. 500ft minimum spacing between billboards on same side of highway to prevent clutter.
PA DOT caps sizes: 300 sq ft for posters, up to 672 sq ft for large bulletins. Most existing boards are standard 14x48 feet. Larger-than-normal signs require variance (rarely granted).
10-second minimum static display (PA standard). Quick transitions only, no full-motion video. Light sensors required – max 0.3 foot-candles above ambient at night to minimize glare.
State highway signs need PennDOT Outdoor Advertising Device permit (billboard companies handle this). On-premise business signs need city Building Bureau permit.
No obscene material. PA law prohibits alcohol advertising within 500 feet of schools or playgrounds. Political and public issue ads are allowed.
Large ad murals require approval under sign code. Temporary event banners typically have 30-day display limits. The city has been supportive of mural art.
Note: Pennsylvania law prohibits alcohol advertising within 500 feet of schools or playgrounds. The EasyBillboard team ensures all placements are fully permitted and compliant.
Pennsylvania's third-largest city offers unmatched reach and value for outdoor advertising
$3-5 cost per thousand impressions - highly cost-effective
Route 22 sees 95K+ vehicles daily on busiest sections
Digital boards allow instant creative changes and dayparting
1.8M+ monthly impressions on Route 22 corridor alone
Target specific neighborhoods with precision based on demographics and income levels
Downtown Allentown
Center City & North
South Allentown
West Allentown
Wescosville
East Allentown
From retail to healthcare, local businesses leverage digital billboards for maximum impact
Lehigh Valley Mall, Hamilton Crossings, and major retailers use billboards to drive foot traffic and promote sales.
Car dealerships dominate Allentown billboards with real-time inventory updates and promotional offers.
PPL Center, IronPigs, Dorney Park, and local venues use DOOH for event promotion and ticket sales.
Lehigh Valley Health Network and St. Luke's use billboards for facility awareness and service promotion.
Cedar Crest College, Muhlenberg, and Lehigh University target students and parents with enrollment campaigns.
New developments and apartment complexes use proximity-based billboard targeting to reach local buyers.
Allentown offers some of the most cost-effective billboard advertising in Pennsylvania
Discover more billboard opportunities and expert guides
6M+ metro
2.4M metro
Lehigh Valley
PA capital
NEPA
NYC metro
Pricing guide
Digital vs static
From $300/mo
Food & dining
Campaigns
Get expert guidance and transparent pricing.
Get premium Lehigh Valley reach at one of Pennsylvania's best value CPMs. Start reaching 860K+ residents today.