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EasyBillboard.co

Small Business Billboard Guide

Billboard Advertising for Small Businesses

Break the myth that billboards are only for big brands. EasyBillboard.co makes billboard advertising accessible to small businesses with campaigns starting at just $300-500/month and no minimum spend requirements. Explore detailed pricing by market or check out affordable options in Reading, Wilkes-Barre, and Lancaster. 68% of small businesses using billboard advertising report positive ROI, with many seeing 5-10x returns.

$300
Starting Price
$0
Minimums
5-10x
Average ROI
68%
Report Positive ROI

Why Small Businesses Should Consider Billboard Advertising

Breaking the myths and revealing the advantages small businesses have over large corporations

Breaking the Myths
❌ Myth: "Billboards are too expensive"
✅ Reality: Start at $300-500/month in affordable markets
❌ Myth: "Only work for big brands"
✅ Reality: Local targeting gives small businesses an advantage
❌ Myth: "Need huge budget to see results"
✅ Reality: Small, focused campaigns often outperform large ones
❌ Myth: "Can't drive direct sales"
✅ Reality: 68% of consumers take action after seeing billboard ads
Small Business Advantages
  • Local Market Expertise: You know your community better than national brands
  • Agility: Can change messaging quickly based on what's working
  • Direct Customer Relationships: Easier to track and attribute results
  • Community Connection: Local businesses resonate with local audiences
  • Lower Competition: Less crowded than digital advertising

Small Business Billboard Costs & Budget Planning

Find the right market and budget for your small business

Ultra-Budget Markets
$300-600/month
Best For:
Very small businesses, testing billboard advertising
Budget-Friendly Markets
$600-1,200/month
Best For:
Small businesses with modest marketing budgets
Mid-Range Markets
$1,200-2,500/month
Cities:
Pittsburgh suburbsPhiladelphia suburbsAllentown/Bethlehem
Best For:
Growing small businesses, multiple locations
Premium Markets
$2,500+/month
Cities:
Philadelphia cityPittsburgh downtownJersey City
Best For:
Established small businesses, high-margin services

Small Business Billboard Success Stories

Real results from small businesses using billboard advertising

Case Study 1: Local Pizza Restaurant
Wilkes-Barre, PA
Business:
Family-owned pizzeria, 1 location
Challenge:
Competing with national chains
Budget:
$500/month
Strategy:
1 billboard on Route 309, 2 miles from restaurant
Creative:
"Best Pizza in NEPA - Exit 2 Miles - Family Recipe Since 1987"
Results:
  • 156 promo code redemptions in first month
  • 43% increase in weekend traffic
  • $7,020 revenue from tracked customers
  • 14x ROI in first month
Key Takeaway:
Simple proximity messaging works for local restaurants
Case Study 2: Auto Repair Shop
Reading, PA
Business:
Independent mechanic, 3 employees
Challenge:
Low awareness in new location
Budget:
$650/month
Strategy:
2 billboards on commuter routes near shop
Creative:
"Honest Auto Repair - ASE Certified - Same Day Service" + phone number
Results:
  • 89 phone calls in first month
  • 67 new customers
  • Average repair: $385
  • $25,795 revenue from billboard customers
  • 39x ROI
Key Takeaway:
Service businesses benefit from trust-building messaging and direct response
Case Study 3: Dental Practice
Allentown, PA
Business:
New dental practice, 2 dentists
Challenge:
Building patient base in competitive market
Budget:
$1,200/month
Strategy:
3 billboards in target neighborhoods
Creative:
"New Patients Welcome - Same Day Appointments - Most Insurance Accepted"
Results:
  • 134 website visits from billboard URL
  • 89 phone inquiries
  • 52 new patient appointments
  • Average patient lifetime value: $2,400
  • $124,800 lifetime value from billboard patients
  • 104x ROI over 2 years
Key Takeaway:
High-value services see exceptional long-term ROI

Small Business Billboard Advertising FAQs

Common questions from small business owners

Can small businesses afford billboard advertising?

Yes! Billboard campaigns start at $300-500/month in affordable markets. EasyBillboard.co has no minimum spend, making billboards accessible to businesses of all sizes.

What's the minimum budget for a small business billboard campaign?

We recommend starting with $500-1,000/month for meaningful testing. This typically covers 1-2 billboards in affordable markets for 4-8 weeks.

How do I know if billboard advertising will work for my small business?

Billboards work best for businesses with local customers, visual appeal, and clear value propositions. Restaurants, retail, services, and healthcare see strong results.

Should I choose digital or traditional billboards as a small business?

Digital is usually better for small businesses due to lower costs, no production fees, and flexibility to test and optimize creative.

How close to my business should the billboard be?

Ideally within 1-3 miles. Proximity messaging ("2 Miles Ahead") works best for driving immediate traffic.

How long should I run my billboard campaign?

Minimum 4-8 weeks to see meaningful results. Many small businesses run ongoing campaigns due to positive ROI.

Can I change my billboard creative if it's not working?

Yes, with digital billboards you can change creative instantly at no extra cost. Test different messages to find what works.

How do I track if my billboard is working?

Use unique phone numbers, promo codes, or landing page URLs. Ask new customers how they heard about you.

What ROI should I expect from billboard advertising?

Small businesses typically see 3-10x ROI. Service businesses with high customer lifetime value often see 20x+ ROI.

Do I need professional design for my billboard?

Professional design helps, but EasyBillboard.co offers free templates and design assistance. Keep it simple and readable.

Can I compete with big brands on billboards?

Yes! Local targeting gives you an advantage. You know your community better and can create more relevant, personal messaging.

What if I'm in a competitive market?

Focus on your unique selling proposition. What makes you different? Better service, local ownership, specialization, etc.

Continue Your Journey

Discover more billboard opportunities and expert guides

Markets

Philadelphia

6M+ metro

Pittsburgh

2.4M metro

Allentown

Lehigh Valley

Harrisburg

PA capital

Wilkes-Barre

NEPA

Jersey City

NYC metro

View All Markets

Expert Guides

Cost & Pricing

Pricing guide

Types & Formats

Digital vs static

Small Business

From $300/mo

Restaurants

Food & dining

Political

Campaigns

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